Privacy Policy

Amoret Press is operated by Plymouth Labs LLC (“Amoret Press,” “we,” “us,” or “our”). This policy explains what we collect, what we do with it, and what you can do about it, when you use amoretpress.com and the related letter-writing, printing, and delivery service (together, the “Service”).

The Service exists to hold something private: letters written to one person, meant for one person. We have tried to write this policy the way we built the product — plainly, and with as little collected as the thing can be made to work with.

Questions about anything here go to support@amoretpress.com.

1. Who this policy is for

Amoret Press is for adults. You must be 18 or older to create an account. One account belongs to one writer; there is no shared login, no co-author, and no family plan.

The book is written to somebody else. We hold that person’s name and, when you give it to us, an address to send the finished book to. They do not have an account, they cannot sign in, and we never write to them — the surprise is yours to keep or spoil. Their information is covered by section 10.

2. What we collect

What you give us

• Your email address. There is no password to collect: signing in sends a one-time link to your address.
• The date you agreed to these documents, recorded when you set up your year, so that both of us can say what was agreed and when.
• Your time zone, so a monthly reminder arrives in the morning where you actually are.
• The shape of your year — the name the book is written to, your anniversary date, the month you start, and the cover and spine choices you make.
• Your letters. The text of every letter you write, including drafts and unfinished ones, and the date each was written and finalized.
• Notes you submit for shaping, if you use that optional feature — the rough text you wrote, and the suggestion it produced. See section 4.
• Where to send the book — a name, street address, city, region, postcode, country, and a phone number the carrier can use if the parcel needs a signature or a second attempt.
• Payment. Your card, and the name you enter with it, go to Stripe and never touch our servers. We keep the amount, the currency, the date, whether it succeeded or was refunded, and Stripe’s own reference numbers for the payment.

What we collect automatically

• Server logs — the time of a request, the path, the response, an IP address, and a browser identifier, kept so faults can be diagnosed and abuse stopped. The text of a letter is never written to a log, and never appears in any analytics payload. That is enforced in code and covered by tests.
• Cookies we set ourselves, such as a session cookie that keeps you signed in, and a first-touch attribution cookie (amoret_attr, 90 days) that records which campaign, referring site, partner, or landing page brought you here. The attribution cookie holds no name, no address, and no identifier for you.
• Advertising and measurement technologies. We use, and may add, cookies, pixels, and similar technologies from advertising and analytics platforms — such as the Meta (Facebook) pixel — to measure how people find us and whether our advertising works. What they receive, and the hard line on what they never receive, is section 6.
• Autosave in your browser. While you are writing, the draft is saved to your own device’s local storage so that a closed tab does not lose the paragraph you just wrote. That copy stays on your device and is cleared once the letter is saved to your account.
• If you joined the waitlist before buying: your email address, whether the book was a gift or for you, your reaction to the price, the campaign tags above, and a one-way hash of your browser’s user-agent string used only to rate-limit abuse. We do not keep the user-agent string itself.

What others tell us

• Stripe tells us whether a payment succeeded, failed, or was refunded.
• Postmark tells us whether an email reached you, bounced, or was marked as spam — a bounced reminder means a missing letter, so we act on it.
• Lulu, our printer, tells us the status of your print job and the carrier’s tracking number.

3. What we use it for

• Running the Service: storing your letters, keeping your book together, and showing them back to you.
• Sending the monthly reminder that opens straight into writing, and the transactional email described in section 5.
• Typesetting your letters into a print-ready book, and sending that file, with the delivery address, to our printer, Lulu, so the book can be made and shipped.
• Taking payment and keeping the financial record of it.
• Keeping the Service secure, working, and free of abuse — including the error monitoring and logging described in sections 6 and 7.
• Advertising and promoting the Service, on our own site and elsewhere, and measuring whether that advertising works — see section 6.
• Telling you about the Service — news, offers, and things we have added — where you have agreed to hear from us or the law lets us write, as described in section 5.
• Meeting our legal obligations.

We do not sell your information for money. We do not use your letters, your notes, or anything else you write to train AI models. We do not use your letters as marketing material unless you expressly ask us to — the sample letters on this site were written for it. We do share limited event data with advertising platforms to advertise the Service and to measure that advertising, as described in section 6; some US state laws call that “sharing” or a “sale,” and you can opt out of it. What goes is never a letter, never a word you wrote.

Access to production systems is limited to the people who operate the Service, and is used only to run it, to fix a fault you have reported, or where we are compelled by law.

4. The optional shaping feature

Amoret Press can help arrange rough notes into a cohesive letter in your own voice. It is worth being exact about what that involves, because it is the one place where your words leave our systems for a reason other than printing them.

• It is opt-in, per letter. It never runs by itself, never runs on a letter you did not ask it to run on, and is never on by default.
• When you ask for it, your notes or conversation and the letter so far are sent to Anthropic to produce the suggestion. Anthropic may hold what it received briefly for safety checks, and does not use it to train models.
• What comes back is a suggestion, stored separately from your letter. You see it before anything changes. Only your explicit approval writes it into the letter. Nothing is invented, and nothing is replaced without you.
• If you never use the feature, no letter of yours is ever sent to an AI provider.

5. Email from us

We send five kinds of email, and nothing else:

• The monthly reminder — roughly one a month, inviting you to write. It never quotes a question in the subject line, because a lock screen is read by whoever is standing there.
• Sign-in links, when you ask for one.
• Order email — your receipt, the note that says your book is about to be printed, and the note that says it has shipped.
• Account notices, such as a payment problem or a material change to this policy.
• News from the press — occasional email about the Service, an offer, or something we have added, sent to customers and to people who have asked to hear from us. Every one carries an unsubscribe link, and one click ends them.

To stop the monthly reminders, email support@amoretpress.com and we will turn them off; the rest of your year continues, you simply have to remember it yourself. News from the press stops with the unsubscribe link in any of them. Email about your order and your account cannot be turned off while the account is open, because it is how we tell you what is happening to something you paid for. If an address hard-bounces or is marked as spam, we stop sending to it.

6. Advertising and measurement

We advertise the Service — that is how most people find a small press — and we measure whether the advertising works. We do that on our own site and off it. To do it we use, and may add or change, tools from advertising, analytics, and measurement platforms, such as Meta (Facebook and Instagram), Google, TikTok, Pinterest, and similar providers, and we may work with affiliates, referral and partner programmes, and people who recommend the Service for a fee.

• What they receive: events about how the site is used — a page viewed, a sign-up started, a purchase made and its amount — together with the technical identifiers such tools use to recognise a browser: cookies, device and browser information, IP address, and, for matching an ad to a sale or for reaching people like our customers, a hashed (one-way encoded) form of an email address, which the platform uses to match an ad to a sale, to show our advertising to people who already know us, and to find people like them. It cannot be turned back into your address. Some of this is sent from your browser by the platform’s pixel, and some from our servers.
• What they never receive, under any arrangement: the text of a letter, a shaping note, or a conversation; the name of the person your book is for; your anniversary; or a delivery address. Advertising sees that a book was bought — never what is in it or who it is for.
• What it is for: measuring our campaigns; letting a platform show our advertising to people likely to want it, including people who have visited this site or who resemble our customers; crediting a partner or affiliate who sent you here; and choosing which of our own offers to show you on this site. These platforms act for their own purposes as well as ours, under their own policies.
• On this site: we may show our own promotions and offers, and we may carry content, offers, or advertising from partners we choose. Where a partner’s tool sets a cookie here, it is covered by this section.
• Referrals and partners: if you join a referral programme we run, the person who referred you learns that a referral bought — never who, and never what is in the book. If we show you an offer from a partner, they learn nothing about you from us unless you click through to them; from there, their policy applies.
• Your choices: browser settings and blockers work against these tools and the Service works fine without them; the platforms offer their own ad controls (for Meta, in your Facebook or Instagram settings); and some US state laws treat this as “sharing” or a “sale” you may opt out of — write to support@amoretpress.comwith the subject “Do not sell or share” and we will honour it, without asking where you live.

7. Who else ever touches your data

Each of these receives only what it needs to do its job, and — unlike the advertising platforms above, which also act for their own purposes — none of them is permitted to use your information for anything but the job:

As the Service grows we may add or change providers within these same categories — hosting, storage, sign-in, email, payment, AI assistance, diagnostics, monitoring, and printing. The rule travels with the category, not the name: each gets only what its job needs, none may use it for their own purposes, and the text of a letter goes only where making your book requires it. If we ever print with someone other than Lulu, the same rule applies to them, and we will update this page.

The last row is the one to read twice. A book cannot be printed without the letters being sent to whoever prints it, and whoever prints it is Lulu Press, Inc., a print-on-demand company in North Carolina. When your book goes to press we send Lulu the finished book as a file — the complete text of every letter you wrote — together with the name, address, and phone number for delivery, so that it can print, bind, and ship one copy. That happens once, at the end of the year, for that purpose, and for no other. Lulu handles it under its own privacy policy and the agreement we hold with it as our printer.

These providers are based in the United States, and your letters are stored and processed there. If you are writing from elsewhere, that is where your letters live; for a book shipping abroad, Lulu may print it at a facility nearer the address.

If Amoret Press is ever sold or merged, your information goes with it, still under this policy, and we will tell you first.

8. How we protect it

• Encrypted in transit — every connection to the Service uses HTTPS.
• Encrypted at rest — in the database and in file storage.
• Locked at the database as well as in the app — every table refuses direct access, so letters can only be reached through the application, and every read the application makes is scoped to the one account that wrote them.
• Letters stay out of the plumbing — never logged, never included in error reports, never in an analytics payload.
• Restricted, recorded access to production systems, and encrypted backups so a failure does not become a loss.

No system is perfectly secure. If we discover a breach affecting your information, we will tell you, and we will do it in the time the law allows and sooner if we can.

9. What you can do

• See everything. Every letter you have written is in your account, at any time.
• Take a copy. Your account page has a single button that downloads everything we hold about you — your account details, your book, and the full text of every letter. Downloading changes nothing and removes nothing.
• Correct it. Letters can be edited until the book goes to the printer; your account details and delivery address can be changed until the same moment.
• Delete it. Your account page will destroy your letters, your drafts, your shaping notes, your book, and the rendered print files — not flag them, not hide them. What survives is a record of the payment with everything that identified it as yours stripped out, because a completed sale is a financial record we are required to keep. Deletion is permanent and cannot be undone; if the book has already been printed, we cannot print it again.
• Stop the reminders — email support@amoretpress.com.

If you would rather we did any of this for you, or if you are exercising a right your local law gives you (access, portability, correction, erasure, or objection), write to support@amoretpress.com. We answer verifiable requests within 30 days, and we do not ask where you live before honouring one.

10. The person the book is for

To make and send a book we need their name and an address. You give us both, and by doing so you confirm you are entitled to. Both go to Lulu, our printer, so the book can be made and the parcel delivered. We do not contact them, we do not add them to anything, and we do not use their details for any purpose other than printing and delivering the book you bought.

If you are that person and you want to know what we hold about you, or want it removed, write to support@amoretpress.com. We will help — though once the print order is placed, the book is being made and on its way.

11. Children

The Service is for adults. We do not offer accounts to anyone under 18 and we do not knowingly collect personal information from children. If you believe a child has given us information, write to support@amoretpress.com and we will delete it.

12. How long we keep things

Your letters stay for as long as your account does — that is the point of a keepsake. When you delete your account, the content is destroyed immediately in our live systems and disappears from encrypted backups within 30 days. Financial records of a completed purchase are kept for as long as tax and accounting law requires, in the anonymized form described above. Lulu keeps its own record of an order it fulfilled, under its own policy.

13. Changes to this policy

We may update this policy. When a change is material, we will email you and update the date at the top. Continuing to use the Service after a change takes effect means you accept the updated policy.

14. Governing law

This policy is governed by the laws of the Commonwealth of Virginia, United States, without regard to its conflict-of-laws principles.

15. How to reach us

Amoret Press — Plymouth Labs LLC
8401 Mayland Dr #11075, Richmond, VA 23294, United States
support@amoretpress.com

See also our Terms of Service.